Advertising
Overview
In the past five years, the advertising world experienced the beginning stages of a significant transformation. With the increasing fragmentation of media, advertisers are having increasingly more difficulty reaching consumers through traditional means. And with the recent innovations in Digital Video Recorder (DVR) technology and Satellite Radio, consumers are figuring out ways to avoid traditional commercials altogether. As consumers become more difficult to reach, few groups are more elusive than the 21-34 year old demographic.
Finally there is an effective platform for advertisers to reach highly-active, upwardly mobile 21-34 year olds. Today, The Panel reaches over 600,000 unique and highly-elusive consumers per month. Tomorrow... millions. Our dynamic "Full-motion" content unavoidable, and is designed to captivate and inform today's trendsetters and opinion-leaders when they're relaxing and more receptive to advertising.
The Gotham Network
Gotham is a network comprised exclusively of NYC venues. No suburbs. No outlying markets. Our content speaks directly to NYC consumers and our screens are unavoidable. Learn More...
Narrowcasting
The Panel allows advertisers to customize and target their media based on a variety of demographic variables. Learn More...